Google Flops?
Google Buzz, and before it Google Wave, seemed to have great potential. I played with both when they came out. Â But my interest quickly waned, and from what I can tell I’m very much not alone in that.
Part of the reason is that I think Google jumped the gun. In marketing, you have to be careful about when you create a buzz (pun intended). And especially with products like these, they’re only useful if everyone is using them. In both of these cases, I think Google was directing the general tech populace to use products that were incomplete.
With Wave, they should have had permissions from the get-go, so that you could invite people to see, but not edit, a Wave. They have that now, which is nice, but it’s a bit late in the game — comparatively few people regularly use Wave any more. There are a lot of other things they did wrong with Wave, too: it was much buggier than I’d expect from a Google beta, slow as molasses, and too broad in scope. That last one is really what killed it, I think. People generally want a clear path for using a product; they want a sexy sports car, not a bunch of parts that they have to figure out how to best put together to build a sports car that suits their needs.
With Buzz, they went the other way. It’s too damn simple. I have lots of friends. Some I’m closer to than others. Some I want to pay more attention to than others. So maybe I’d like to be able to easily see a Buzz stream from only certain groups, instead of everybody. Maybe once I start or participate in a discussion, I’d like to select whether I get emails specifically for that discussion. (And while I’m at it, hey Facebook! How about being able to turn off receiving emails just because I thumbed-up a post that 50,000 other people feel the need to comment on?) Maybe I would like to have my Twitter posts show up in some decent timeframe, instead of the next day if I’m lucky.
Overall, I love the things Google does. Chrome is amazing, and broke the web browser mold when it came out. Gmail has been my email client of choice for years now. Their search engine revolutionized the web.
Then again, not every hit can be a home run. I like that they’re trying new things! I just think that a lot of these things have great potential, but were executed poorly. And that makes me sad.